SM& Presents: Crisis in the Age of Social Media

October 26, 2010

Boston Harbor Hotel, North Atlantic Room

7:30am-9:30am

Your brand’s reputation is your most valuable asset, and it may be more at-risk than you realize.
As we’ve seen with BP and Toyota, social media has the power to extend the life of a negative news story and – as in the case of JetBlue – it can transform even a relatively minor issue into a PR nightmare. Blogs, vast Twitter networks and online communities spread news (factual, false or in the muddy middle) to influential audiences you may never have anticipated. It’s not long before stories broken online become headlines for traditional media.

But social media’s breadth and speed is only the beginning. What are the legal implications? Do you have a crisis plan that can respond immediately in today’s 24/7 news cycle? Are you prepared?

Moderator:

Lisa van der Pool, Advertising, Marketing, Legal & Small Business Reporter Boston Business Journal

Panelists:

Perry Hewitt, Director of Digital Communications & Communications Services Harvard University
Brian Leary, Partner McCarter & English, LLP.
Ashley McCown, President Solomon McCown
Jeff Moriarty, Vice President of Digital Content Development The Boston Globe
John Pepper, CEO & Co-Founder Boloco

Co-Sponsors:

Associated Industries of Massachusetts Association of Independent Colleges and Universities in Massachusetts MassEcon The Commonwealth Institute

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